觀看每次Apple的MacWorld或WWDC 開場Keynote 已經成了例行朝聖的活動。除了看Apple Steve Jobs會端出何種任人WOW的產品之外，Steve Jobs超神、超簡潔有力的簡報技巧也是觀摩的重點，當然還可以加一條「聽英文演講學英文」的藉口讓自己更有理由不得不看Steve Jobs的Keynote ^^
不過這些都不是這一篇的重點…:P
看了幾次Steve Jobs的Keynote後發現，幾乎每次Keynote 的最後都會請一位歌手來表演，顯示Apple的人蠻喜歡音樂，重視音樂在生活中的不可缺少性。且Apple的廣告也都會配上簡潔流暢的音樂。這次MacBook Air的廣告音樂就真的引起了我的注意。
先看看MacBook Air的廣告
MacBook Air搭配Yael Naim這首歌《New Soul》，蘋果刻意將歌曲的兩句主歌歌詞剪輯做成廣告曲，真是再適合不過。
I’m a new soul, I came to this strange world
Hoping I could learn a bit about how to give and takeI’m a young soul in this very strange world
Hoping I could learn a bit about what is true and fake
這是該廣告原曲《New Soul》的MV
怎麼樣？不賴吧～就像MacBook Air新來到世間，藉由《New Soul》訴說著它那忐忑不安卻又有所期待的心情。也像我們每天重新面對自己，都用著戒慎恐懼的心來看待。
延伸閱讀：
1、Yael Naim中文介紹：在法國唱英文主打歌的以色列女歌手
2、MacBook Air 飛來了！其實我想說的是音樂
3、《New Soul》歌詞
I’m a new soul.
I came to this strange world hoping I could learn a bit about how to give and take.
But since I came here felt the joy and the fear finding myself making every possible mistake.la-la-la-la-la-la-la-la…
I’m a young soul in this very strange world hoping I could learn a bit about what is true and fake.
But why don’t please trying to comunnicate finding just that love is not always easy to make.la-la-la-la-la-la-la-la…
This is a happy end.
Cause’ you don’t understand.
Everything you have done.
Why’s everything so wrong.This is a happy end.
Come and give me your hand.
I’ll take your far away.I’m a new soul.
I came to this strange world hoping I could learn a bit about how to give and take.
But since I came here fellt the joy and the fear finding myself making every possible mistake.la-la-la-la-la-la-la-la…
部落閣歷史上的今天...
- 壇主守則 - 2009